DSG

Privacy policy

Last updated on: 16.01.2024

Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.

1. What services we use

  • Google Analytics
  • Google Tag Manager
  • Linkedin Insight Tag
  • Google AdSense
  • Google Ads
  • Google Ads Conversion Tracking
  • Google Publisher Tag
  • Linkedin Ads
  • MailChimp
  • MailChimp for WooCommerce
  • MailChimp for WordPress
  • Google Customer Reviews
  • Google My Business
  • WordPress
  • Google reCaptcha

2. Contact Information

If you have any questions or concerns about our protection of your data, you can always reach us by email at info@cpoag.ch. Responsible for data processing done through this website is:

Content Park Operations AG
Wagistrasse 2
8952 Schlieren
Switzerland

Data protection officer:
Steve Noi

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact information (cell phone number, email address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifier, IP addresses);
  • Location and traffic data;
  • Sound and image recording;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:

  • Your consent;
  • the execution of a contract or pre-contractual measures;
  • our legitimate interests, unless your interests are overridden.

3.3 How can you withdraw your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

3.4 In which cases can we share your data with third parties?

a. Principle

We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:

  • Accounting, fiduciary and auditing firm;
  • Consulting firms (legal, tax, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal information to government authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to info@cpoag.ch.

You also have the right to receive your data in a common file format if we process your data automatically and if:

  • you have given your consent for the processing of this data; or
  • you have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.

4. Individual data processing operations

4.1 Providing the website and creating log files

What information do we receive and how do we use it?

By visiting , certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:

  • the name of your Internet service provider;
  • Your IP address (in some circumstances);
  • the version of your browser software;
  • the operating system of the computer with which the URL is accessed;
  • the date and time of access;
  • the web page from which you are visiting URL;
  • the search words you used to find the URL.

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.

4.2 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). Google Analytics uses «cookies», which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google Tag Manager

For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

By using the Google Tag Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.

4.4 Linkedin Insight Tag

We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland («LinkedIn»).

The LinkedIn Insight Tag allows us to collect information about visitors to our website, specifically the types of LinkedIn features that visitors to our website use and how they interact with those features. This tool helps us create targeted ads within the LinkedIn platform and measure the effectiveness of those ads.

Through the use of the LinkedIn Insight Tag, cookies are set on your device that enable the collection of pseudonymized data, such as the URL of the page visited, the referrer URL, IP address (in shortened form), device and browser properties, and timestamps.

The data collected by the LinkedIn Insight Tag is anonymous for us, which means that we do not receive any personal data of individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy.

If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected through the LinkedIn Insight Tag will be linked to your LinkedIn account.

The use of the LinkedIn Insight Tag serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.

4.5 Google AdSense

On our website, we use Google AdSense, a service for embedding advertisements of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»).

Google AdSense uses cookies to analyze how visitors use the website. In addition, Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on the pages of this offer can be evaluated.

The information generated by cookies and web beacons about the use of this website (including the user’s IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Furthermore, you can deactivate interest-based ads on Google as well as interest-based Google ads on the web (within the Google display network) in your browser by activating the «Off» button at https://www.google.com/settings/ads or by deactivating at https://www.aboutads.info/choices/. You can find more information about your settings options and data protection at Google at https://www.google.com/intl/de/policies/privacy/?fg=1.

4.6 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter «Google»). Google Ads enables us to place advertisements in the Google search results as well as in the Google advertising network.

4.7 Google Ads Conversion Tracking

We use the online advertising program «Google Ads» on our website and in this context the conversion tracking. Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»).

When you click on an ad placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can disable personalized advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.8 Google Publisher Tag

On our website, we use the Google Publisher Tag, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). The Google Publisher Tag enables us to efficiently manage and optimize advertising on our website.

By integrating the Google Publisher Tag, cookies and similar technologies are stored on your terminal device and information about the use of our website, including your IP address, is transmitted to Google. This information may be used by Google to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage.

If you do not wish to receive targeted advertising, you can prevent the storage of cookies by selecting the appropriate settings on your browser software. Please note, however, that in this case you may not be able to use all functions of this website to their full extent.

4.9 Linkedin Ads

We use advertising services on our website provided by LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland («LinkedIn»).

LinkedIn Ads allow us to serve targeted ads based on users› interests and behavior. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This allows us to measure and optimize the effectiveness of our advertising efforts.

The information collected by LinkedIn Ads is anonymous for us, which means that we do not receive any personal data of individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy.

If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.

4.10 MailChimp

For sending newsletters and email notifications, we use the service MailChimp, offered by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

When you sign up for our newsletter, the data you provide and your email address are transferred to MailChimp, stored and processed. This enables us to send you regular updates, offers and information.

By subscribing to the newsletter, your IP address and the date of subscription are stored. This storage serves solely as evidence in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the authorized person.

MailChimp offers extensive analytics about how the sent newsletters are opened and used. These analyses are group-related and are not used by us for individual evaluation.

The data stored by MailChimp will be deleted as soon as you unsubscribe from our newsletter. This does not affect data that is stored with us for other purposes.

MailChimp has its own privacy policies and practices, which may differ from those on our website. For more information about MailChimp’s privacy practices, please visit: https://mailchimp.com/legal/privacy/. If you have any questions about the data collected by MailChimp or would like to exercise your rights regarding that data, you should contact The Rocket Science Group, LLC directly.

4.11 MailChimp for WooCommerce

We use the plugin «MailChimp for WooCommerce» on our website to integrate the functions of WooCommerce, our e-commerce platform, and MailChimp, our email marketing service. This plugin is provided by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Through the integration of «MailChimp for WooCommerce», certain data from your shopping behavior, such as the products you purchased, the order value and your email address, is transferred to MailChimp. This data is used to send you targeted email campaigns, such as product recommendations and personalized offers.

Additionally, the plugin allows us to sync customer information between WooCommerce and MailChimp, which helps us make our marketing campaigns more efficient and better tailored to our customers› needs.

4.12 MailChimp for WordPress

On our website, we use the «MailChimp for WordPress» plugin to integrate the sign-up features for our newsletter and other email communications via MailChimp, a service provided by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

If you register for our newsletter using the form provided on our website, the data you enter, such as your email address and, if applicable, other information, will be transmitted to MailChimp and stored there. This enables us to send you regular updates, offers and other information.

The MailChimp for WordPress plugin also supports integration of certain WordPress features with MailChimp, such as collecting statistics on signup activity or customizing signup forms.

4.13 Google Customer Reviews

We use the Google Customer Reviews service on our website, offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). Google Customer Reviews allows our customers to provide feedback on their buying experience with us and helps us to improve our service quality and customer experience.

After making a purchase on our website, you may be invited to participate in a Google Customer Reviews survey. If you choose to participate, Google will provide you with a survey in which you can rate your experience with us. The information you provide will be processed and aggregated by Google to give us an overall picture of customer satisfaction.

When you use Google Customer Reviews, data, including your IP address, the date and time of the survey and your ratings, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you don’t want to participate in Google Customer Reviews, you can simply ignore or decline the survey invitation.

For more information about Google’s data collection and privacy practices with respect to Google Customer Reviews, please see Google’s privacy policy at https://www.google.de/intl/de/policies/privacy/ and the information specific to Google Customer Reviews.

4.14 Google My Business

On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide Google My Business services, to facilitate user interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.

4.15 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, as well as information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure trouble-free operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.

4.16 Google reCaptcha

To protect against unsolicited requests via the Internet form on our website, we use the reCAPTCHA service of the company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; «Google»). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. As part of the query, information such as your IP address or the behavior when filling out the form may be transmitted to Google.

For this purpose, your input is transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide may be used in the digitization of old works. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other data from Google.